Jacqui Roche is a wedding and events florist and co-owner of Cry Baby Floral in New Orleans, Louisiana. The price of flowers and other items in the wedding supply chain are subject to on-and-off tariffs.

“Roses, which come from South America, they used to cost maybe around $1.50 apiece. Now, I’m looking around and they’re like $1.75, $2 a stem … we’re buying hundreds of them, and so it really starts to add up,” Roche said.

Read more at Marketplace

Frontpage photo: © Elita Vellekoop | FloralDaily.com

Beauty Line was the first to adopt Danziger’s genetics. Located in Naivasha, Kenya, the farm plays a key role in bringing innovative varieties like Harmony to the global market.

Year-round performance and charm
With stems 45–60 cm long and a flower diameter of 8–10 cm, Harmony offers a vase life of up to 12 days. Available in bunches of 25 stems, it delivers consistent quality and beauty all year round.

A natural refresher for your space
Harmony embodies natural balance, calmness, and serenity with pure white petals and a vibrant yellow center that draws the eye. Perfect for minimalist bouquets or charming rustic wildflower mixes, this versatile flower shines in any arrangement.

Harmony is available through direct sales by Beauty Line and via local partner Decofresh.

For more information:
Beauty Line
https://beautylineflowers.com/

This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture. Morita talked about the joys he felt every day as a lily grower, especially when someone who received a gift was pleased with the lilies, and how Kochi’s climate was extremely suitable for lily production.

He also talked about his long-held dream of producing “pollen-free lilies.” About 10 years ago, he made a request to a breeding company in the Netherlands, and the request was granted, and the product was then being commercialized in the form of the “River Series.” Pollen-free lilies, which did not pollute the surrounding area with pollen, were one direction for lilies that consumers would be pleased with, and Morita spoke of his passionate desire to create pollen-free lilies in a variety of colors.

Source: Lily Flower Channel

Frontpage photo: © Lily Flower Channel

During the 13th Dutch Lily Days, sector partners from around the world gathered to examine and judge the developments and novelties on display. Just like in past years, thousands of visitors headed towards 13 Dutch bulb-exporting companies, to spar with them about current themes and look ahead to future trends in the sector.

Challenges
All in all, the mood was positive, with a promising season ahead. Besides showcasing various lily varieties in the test greenhouses of the thirteen participating companies, there were also talks about the challenges the industry faces. These include issues like exchange rates, the US tariffs, and the public debate on crop protection in bulb cultivation in the Netherlands.

Exporters feel that it is important to conduct an open dialogue with all parties involved in the chain. The opening ceremony of the Dutch Lily Days took place this year at De Jong Lilys in Andijk. A former chair of LTO Nederland, Sjaak van der Tak, spoke about the lily sector and the promising steps that breeders, growers and exporters could take to contribute to a sustainable future in the Netherlands and abroad.

Pollen free lilies
Additionally, the growing demand for pollen-free lily varieties was another key topic of conversation. The popularity of double and pollen-free lilies is on the rise. Nearly all participants now feature one or more of these types. The Rose Lily was among the first to become available, and since then, many new varieties have been introduced. The demand for these remains strong.

The world of the lily
The event was again a great opportunity for colleagues to discuss the innovations and challenges of the lily market. They immersed themselves in the world of the lily for an entire week and discovered how far the sector has gone with developing more sustainable and resistant varieties, what new varieties there are, and what the market opportunities are for pollen-free and double-bloomed lilies.

Eager to see more lilies? Click here for the FloralDaily photo report

13 participants
These were the participants in the Dutch Lily Days 2025: P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lilys Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit & Zonen, Zabo Plant and Royal Van Zanten Flowerbulbs.

For more information:
Dutch Lily Days
www.dutchlilydays.nl/en/Publication date: Tue 10 Jun 2025

©submitted by  FloralDaily.com / Christy Pankhurst

March 2025 | Vol 216 No 3

We are now offering our digital edition for $4.95 and our print editions for $11.95

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry. 

In This Issue:

• Remarkable Women in Floristry
• Managing Mother’s Day
• 2025 Garden Trends Report
• Video Marketing
• Fitz Prom Mini Catalog
• Creative Tutorials
• Coming Events and more!

Each issue is full of floral education and business insights to help grow your business.

To purchase a copy of our digital edition for $4.95 please click here

To purchase a copy of our digital edition for $4.95 please click here

January 2025 | Vol 216 No 1

We are now offering our digital edition for $4.95 and our print editions for $11.95

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry. 

In This Issue:

• Our 20th Annual American Floral Trends Forecast
• Color Theory
• Managing Stress During Busy Seasons
• Retail Forecast 2025
• Building a Brand
• Creative Tutorials and more!

Each issue is full of floral education and business insights to help grow your business.

To purchase a copy of our print edition for $11.95, please click here.

To purchase a copy of our digital edition for $4.95 please click here

December 2024 | Vol 215 No 12

We are now offering our digital edition for $4.95 and our print editions for $11.95

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry. 

In This Issue:

• 2024 “Readers’ Choice Awards”
• Valentine’s Day Success Guide
• The Value of Vessels
• Customer Service vs Customer Experience
• Balloon Industry Trends
• Creative Tutorials and more!

Each issue is full of floral education and business insights to help grow your business.

To purchase a copy of our digital edition for $4.95 please click here

To purchase a copy of our print edition for $11.95, please click here.

November 2024 | Vol 215 No 11

We are now offering our digital edition for $4.95 and our print editions for $11.95

In This Issue:

• Australian Floral Revolution
• Best in Blooms Winner and Finalists
• Embracing the Evolving Trends in Sympathy Flowers
• A Celebration of Hawaiian-grown Flowers  
• Internships and Apprenticeships
• 10 Steps for Boosting Your Holiday Sales Via Social Media
• Creative Tutorials and much more!

68 pages packed full of floral education and business insights.

To purchase a copy of our digital edition for $4.95 please click here

To purchase a copy of our print edition for $11.95, please click here.