Beauty Line was the first to adopt Danziger’s genetics. Located in Naivasha, Kenya, the farm plays a key role in bringing innovative varieties like Harmony to the global market.

Year-round performance and charm
With stems 45–60 cm long and a flower diameter of 8–10 cm, Harmony offers a vase life of up to 12 days. Available in bunches of 25 stems, it delivers consistent quality and beauty all year round.

A natural refresher for your space
Harmony embodies natural balance, calmness, and serenity with pure white petals and a vibrant yellow center that draws the eye. Perfect for minimalist bouquets or charming rustic wildflower mixes, this versatile flower shines in any arrangement.

Harmony is available through direct sales by Beauty Line and via local partner Decofresh.

For more information:
Beauty Line
https://beautylineflowers.com/

This is an interview with Morita Hiroaki, who grew lilies in Kochi Prefecture. Morita talked about the joys he felt every day as a lily grower, especially when someone who received a gift was pleased with the lilies, and how Kochi’s climate was extremely suitable for lily production.

He also talked about his long-held dream of producing “pollen-free lilies.” About 10 years ago, he made a request to a breeding company in the Netherlands, and the request was granted, and the product was then being commercialized in the form of the “River Series.” Pollen-free lilies, which did not pollute the surrounding area with pollen, were one direction for lilies that consumers would be pleased with, and Morita spoke of his passionate desire to create pollen-free lilies in a variety of colors.

Source: Lily Flower Channel

Frontpage photo: © Lily Flower Channel

During the 13th Dutch Lily Days, sector partners from around the world gathered to examine and judge the developments and novelties on display. Just like in past years, thousands of visitors headed towards 13 Dutch bulb-exporting companies, to spar with them about current themes and look ahead to future trends in the sector.

Challenges
All in all, the mood was positive, with a promising season ahead. Besides showcasing various lily varieties in the test greenhouses of the thirteen participating companies, there were also talks about the challenges the industry faces. These include issues like exchange rates, the US tariffs, and the public debate on crop protection in bulb cultivation in the Netherlands.

Exporters feel that it is important to conduct an open dialogue with all parties involved in the chain. The opening ceremony of the Dutch Lily Days took place this year at De Jong Lilys in Andijk. A former chair of LTO Nederland, Sjaak van der Tak, spoke about the lily sector and the promising steps that breeders, growers and exporters could take to contribute to a sustainable future in the Netherlands and abroad.

Pollen free lilies
Additionally, the growing demand for pollen-free lily varieties was another key topic of conversation. The popularity of double and pollen-free lilies is on the rise. Nearly all participants now feature one or more of these types. The Rose Lily was among the first to become available, and since then, many new varieties have been introduced. The demand for these remains strong.

The world of the lily
The event was again a great opportunity for colleagues to discuss the innovations and challenges of the lily market. They immersed themselves in the world of the lily for an entire week and discovered how far the sector has gone with developing more sustainable and resistant varieties, what new varieties there are, and what the market opportunities are for pollen-free and double-bloomed lilies.

Eager to see more lilies? Click here for the FloralDaily photo report

13 participants
These were the participants in the Dutch Lily Days 2025: P. Aker, Boots Flowerbulbs, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lilys Holland, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, Gebr. Vletter & Den Haan, VWS Flowerbulbs, Jan de Wit & Zonen, Zabo Plant and Royal Van Zanten Flowerbulbs.

For more information:
Dutch Lily Days
www.dutchlilydays.nl/en/Publication date: Tue 10 Jun 2025

©submitted by  FloralDaily.com / Christy Pankhurst

Full Article Here

Source Rosaprima

The Language of Color: Rosaprima’s Spring Rose Collection

20 March 2025

In its 30 years, Rosaprima has meticulously curated a collection of over 150 premium rose varieties. Each rose is unique and extraordinary, spanning a breathtaking spectrum of tones and captivating color combinations across 16 distinct hues. But beyond their exquisite beauty, what do the colors of roses truly mean? How can they enhance floral arrangements and evoke emotions?

Colors have a profound influence on mood and storytelling. They stir emotions, communicate messages, and elevate floral artistry. While interpretations may vary across cultures, certain meanings have become universally recognized in floral design.

Cool Lavender Roses

For those seeking a modern twist on classic lavender, Cooldown  is a standout variety. This lavender blend offers pristine beauty with a fresh, contemporary appeal, making it a perfect choice for upscale floral designs.

Sunny Yellow Roses

Yellow radiates happiness, warmth, and friendship. Reminiscent of sunshine, yellow roses are ideal for uplifting floral designs and celebratory occasions.

Among our top yellow varieties, Lighthouse shines with its luminous golden hue, adding vibrancy and cheerfulness to any bouquet or centerpiece. For a softer yet radiant touch, Effie showcases delicate golden-peach petals, bringing warmth and elegance to weddings and spring arrangements.

Vibrant Orange & Coral Roses

Orange represents enthusiasm, energy, and passion – like the brilliance of a springtime sunrise. It’s a stunning choice for bold, eye-catching floral designs.

For an unforgettable statement, Free Spirit,  dazzles with its fiery orange bicolor petals, while Carnelian boasts a bold orange hue, perfect for dynamic arrangements.Dark X-Pression,  a deep coral variety, adds richness and depth, making it an exceptional accent in spring bouquets.

Romantic Pink Roses
Pink is the quintessential symbol of romance, femininity, and elegance. From soft blush to vivid fuchsia, pink roses offer incredible versatility in floral design.

Among our favorite pink varieties, Christa embodies grace and charm with its delicate pink petals, while Romantic Antike features a deeper, vintage-inspired pink, perfect for garden-style arrangements. For a bold statement, Full Monty and Hot Spot dazzle with striking hot pink tones that bring energy and vibrancy to any floral creations.

Natural Green Roses
A unique and unexpected choice for spring is Veggie, a captivating green-hued rose. Its distinctive shape and color make it a versatile addition to wedding bouquets and floral arches, adding a natural, organic elegance to any design.

The Power of Color in Floral Artistry

Colors hold immense power in floral design. Whether curating for weddings, events, or retail displays, understanding the symbolism behind rose colors allows florists to craft more meaningful, visually compelling arrangements.

Discover Rosaprima’s luxury rose collection and elevate your floral artistry with premium-quality roses that capture the essence of spring.

Full Article Here

Source: Floraidaily.com

Felipe Vega, Plantas de mi Tierra:

Costa Rica: “Our Lilygrass is grown with care, and it shows in every leaf”

In the Poás region of Costa Rica, you’ll find the nursery Plantas de mi Tierra, where Felipe Vega and his dedicated team cultivate a remarkable foliage variety: Lilygrass, or Liriope. This grass, prized for its beauty, is a favorite in floral arrangements around the globe. For the past year, it has been an integral part of Adomex’s OrcaGreen collection.

Thanks to the mild climate and fertile soil, the foliage in Costa Rica reaches lengths of up to 80 centimeters. The bright green leaves are long, narrow, and slightly curved. In the summer and fall, the plant has purple flowers. In Adomex’s assortment, two types of Lilygrass are included: the dark green Liriope muscari and the variegated Liriope variegata.

Family Business with a mission
Felipe Vega, founder of the nursery, grew up among the coffee plants. His love for plants began when he first visited a Liriope nursery as a young boy. “That caught my attention,” he says. The interest eventually led to starting his own business. “Starting out was a real challenge. I had to learn a lot to become successful. Now I have a company that exports foliage to Europe and provides jobs for many people.”

The collaboration with Adomex began a few years ago when Felipe had the opportunity to export his foliage to the Netherlands. “Adomex saw the quality of our Lilygrass and became interested. Their buyers decided to visit us, get to know our company, and purchase the product directly. That was truly a blessing for Plantas de mi Tierra.”

Sustainability
The nursery operates with a focus on sustainability. By using environmentally friendly methods, the ecosystem remains balanced, and the quality stays high. “The health of the plants is paramount. We work with careful selection and good fertilizers, paying attention to every detail.”

For Adomex, the collaboration means a stable supply of high-quality Lilygrass. “We work every day with love for the plant and for nature,” concludes Felipe. “Our Lilygrass is grown with care, and it shows in every leaf.”

For more information:
Adomex
Tel: +31 (0)297 231 290
aalsmeer@adomex.nl
www.adomex.nlPublication date: Wed 30 Apr 2025

© FloralDaily.com / Contact

Full Article Here

Source Alexandra Farms

Two New English Garden Roses Introduced to Alexandra Farms’ David Austin Wedding Roses Collection

Alexandra Farms is thrilled to introduce two new-to-the-market varieties for 2025: Enid and Phoebe. Twelve years in the making, these English garden rose varieties are unique and stunning additions to our David Austin Wedding Roses collection.

Enid™ (AUSCP18729)

A mesmerizing, attractive rose that exudes confidence and strength, Enid is a true cream color with accents of pistachio green on her outer petals and a green stamen at her center. With a deep cup shape and ruffled petals, Enid is unusual and daring! Her fragrance is a delicate rose perfume, laced with a subtle hint of myrrh.

Phoebe™ (AUSCP17960)

Phoebe is a vision of quiet beauty. As she blossoms, she confidently reveals a radiant rosette of richly colored flamingo-pink petals. A warm coral hue glows at her center before the color gently transitions from apricot orange to a soft, natural pink. Petite but strong, Phoebe delivers a captivating performance. Her light fragrance is fruity and floral, infused with soft violet notes and a touch of red apple.

We continually search for and test garden roses to find those worthy of a welcome into our family of unique varieties. In addition to special colors, shapes, and fragrances, roses must have a vase life of at least 10 days after being nurtured, harvested, carefully packaged, and shipped under the expert care of our team in Bogotá, Colombia.

Full Article Here

Source: Native Blooms

Native Blooms: Growers & Exporters

One of the pioneering rose farms in Ecuador, Native Blooms was founded in 1996 by a visionary and passionate entrepreneurial family. The primary objective has always been to grow and market über quality fresh-cut Ecuadorian roses by finding the perfect balance between the artisanal rose growing tradition and the implementation of modern technology, all while respecting and protecting the environment.

Finest Ecuadorian Roses

One of Native Blooms ́ distinctive features is that its two high altitude farms are nestled in the slopes of the Cotopaxi and Cayambe volcanoes, benefitting from the unique microclimates of the two finest rose growing regions in Ecuador. These microclimates allied with proprietary cultivation techniques allow for the superb quality our roses are famous for. Native Blooms is proud and honored to have won the trust of the most respected and select floral merchants in the world’s leading markets on five continents.

This has been possible through a combination of a proven record of reliability, the highest quality standards, and detailed, personalized service, valuing long term relationships as the foundational principle of our trade.

OUR FARMS

Rosas del Cotopaxi

Rosas del Cotopaxi was the first farm to be developed by Native Blooms. Situated in the Cotopaxi district, south of Quito, at an altitude of 2.850 meters, the area is well suited for long stem production and vibrant colors. After the success encountered with Rosas del Cotopaxi, Native Blooms acquired the Exxide farm in Tabacundo.

Exxide

Exxide is situated in Tabacundo, in the Cayambe district, north of Quito, Ecuador, and was actually one of the first rose farms in the country. At an altitude of about 2,800 meters, its mild climate favors the production of reds and colors.

We would also like to point out that both farms are located on one of the earth’s closest points to the sun, providing near perfect growing conditions where our world renowned roses are produced. Being closer to the sun maximizes luminosity helping our roses to grow straight, fast and tall and give blooms their bright tones.

Native Blooms Partners in Your Success! Contact us

Source: Calflowers Press Release

California‑Based collaboration will increase availability of specialty greens and eucalyptus nationwide 

April 2025 — Continental Floral Greens (CFG) and Kendall Farms are proud to announce a new strategic partnership that unites two industry leaders in U.S.–grown floral and foliage production. 

The collaboration centers on a dedicated eucalyptus farm in Southern California that began production five years ago, located adjacent to Kendall Farms’ existing operations. The farm will focus on key varieties—including Baby Blue, True Blue, Silver Dollar, Gunni, and Parvifolia—which will be available through both companies’ established distribution channels. 

To further streamline service, a new distribution point at Kendall Farms will support nationwide shipping for all CFG customers. In addition, Continental Floral Greens will now offer select Kendall Farms floral products—Wax Flower, Grevillea, Safari Sunset, Safari Scarlet, and Rosemary—in bulk, consumer bunches, and seasonal bouquets. 

Jim Milgard, CEO, Continental Floral Greens 

“I’m excited to launch this joint‑venture partnership with our longtime friends at Kendall Farms. Jason and I have talked for years about finding the right way to work together, and this opportunity lets us blend our strengths. Teaming up means broader offerings and better support for our U.S. customers—exactly what both of us are here to do.” 

Jason Kendall, Chairman, Kendall Farms 

“On behalf of everyone at Kendall Farms, I’m thrilled to kick off this project with our friends at Continental Floral Greens. Jim and I have known each other for years, and I’ve always admired CFG’s approach. Teaming up on this project—and the many we hope will follow—brings together the best of what we each offer, while working with people we genuinely enjoy. I’m honored and excited to get started.” 

Both Continental Floral Greens and Kendall Farms are Certified American Grown producers and remain independently owned. Together, they aim to support and expand sustainable, domestic sourcing while delivering exceptional quality to customers nationwide. 

To learn more, visit: 

• www.kendall‑farms.com 

• www.cfgreens.com 

Media Contacts: 

Continental Floral Greens — Marketing@cfgreens.com 

Kendall Farms — info@kendall-farms.com 

The Colombian Association of Flower Exporters, ASOCOLFLORES, has been working with its member companies since 1973 to represent, promote, and strengthen the competitiveness of Colombian floriculture in its main flower markets.

Full Article Here

Source: Asocolflores

Asocolflores’ environmental consultancies promote good practices and ensure compliance with national regulations.

Bogotá, February 2025; Asocolflores, committed to strengthening environmental practices in the floriculture sector, offers Environmental Consulting, a service that provides member companies with the opportunity to improve their environmental performance and align with current national regulations.

This free service offers personalized on-site consulting services provided by a professional specializing in environmental issues in the sector. The services include consultations, inspections, and visits to members’ farms, where key aspects of sustainable resource management are addressed. One of the main focuses is water resource management, solid and liquid waste management, and carbon footprint, all crucial topics for reducing the environmental impact of flower-growing activities.

The main objective of these consultancies is to guide member companies in compliance with current environmental legislation, such as water concessions, discharge and reuse, conventional and hazardous waste management, and the implementation of good environmental practices. With more than 272 consultancies provided in the last two years, this service has allowed flower growers to identify areas for improvement and optimize their processes, generating benefits for both their productivity and environmental protection.

For those interested in receiving environmental advice, Asocolflores invites members to fill out the application form available at this link: https://forms.gle/VdQr7x282Wsjzz1DAAdditionally, they can contact Hugo Fernando Montero, Environmental Coordinator of the entity, directly through the email hmontero@florverde.org . This free and specialized service is a key tool to continue advancing towards a more sustainable floriculture, which respects the environment and guarantees the continuity of a sector increasingly aware of its role in environmental protection.